FAQs
The questions we get asked before every engagement.
Straight answers, including the ones that aren’t in our favour. If something you need to know isn’t here, ask us directly.
Working together
It depends on scope. Brand and positioning work is priced as a project; ongoing channel work runs as a monthly retainer plus whatever you choose to spend on ads. Tell us what you’re trying to move and we’ll put a real number against it on the call.
Paid campaigns produce usable data within weeks and usually a workable cost per lead in the first month or two. Pipeline changes show up fast because they act on leads you already have. SEO is a longer play — months, not weeks — and we’ll tell you which of the three fits your timeline before you commit.
No, and nobody honest can. What we do commit to is transparency: agreed targets, monthly reporting against them, and a recommendation to change course when a channel isn’t earning its keep.
Yes, and it’s often the best setup. We take the parts your team doesn’t have capacity or specialist depth for — usually paid media, technical SEO, or pipeline systems — and leave the rest with them. Ownership is agreed up front so nothing gets run twice.
No. We work month to month on retainer engagements. If the work isn’t producing, a long contract only protects us, and that’s not a relationship worth having.
Directly with the people doing the work. We’re deliberately small, which means no account manager relaying messages between you and whoever is actually running your campaigns.
The services
Lead generation ends when the lead arrives. Pipeline marketing covers what happens next: lead scoring, follow-up sequences, CRM workflows, sales enablement, and visibility into where deals stall. More leads don’t matter if they don’t become customers.
We audit them before proposing anything new. Often the fix is structural — targeting, offer, or landing page — and the existing account can be rebuilt rather than replaced. That’s cheaper for you and faster to prove.
You can, and plenty of clients start with one. Each discipline stands on its own. The reason we describe them as a system is that they make each other cheaper: better positioning lowers ad costs, and better follow-up raises the value of every lead you already pay for.
Ads need budget behind them to produce data, so there’s a practical floor — we’ll be direct about whether your budget can produce a usable answer before you spend it. If it can’t yet, we’ll say which discipline to start with instead.
Yes. Branding covers strategy, positioning, messaging, visual identity and the guidelines that keep it consistent. It’s usually the right starting point when you’re competing on price because nothing else distinguishes you.
Reporting & results
Monthly, against the targets agreed at the start. Three numbers lead every report: qualified leads, cost per lead, and return on spend. Everything else is supporting detail.
Because we only publish client numbers once that client has approved them, and those write-ups are in progress. We’d rather show a page marked “coming soon” than invent a case study or borrow someone else’s logo.
Yours. Ad accounts, analytics, CRM data and creative assets belong to you, and stay with you if we stop working together. We’ll never hold an account hostage.
We tell you, usually before you ask. Then we either fix the structural cause or recommend moving the budget to a channel that’s earning. Continuing to bill for something that isn’t working is how agencies lose clients — and deserve to.
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